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Merchant User Agreement
Merchant User Agreement
Written by Scott
Updated over a week ago

This Merchant User Agreement (“Agreement”) is between you, the user, together with any company or other business entity you are representing, if any (collectively, “You”), and Recently, Inc. (“Recently, Inc.”) - providers of the Recently, Inc website located at (“Recently, Inc”), and the 8x10 website located at (“Recently, Inc”), as well as related applications and services.

Recently provides software programs that enable merchants to build online stores through which they can sell their products and services online (“Software”), including software applications (“Apps”). Recently also provides merchants services, including hosting of the online store, email services, marketing services, printing services, framing services, fulfillment services, and other related services as may be offered from time to time (collectively, “Services”).

This Agreement begins when You accept it (either in registration or if you take over an account of someone else, in accordance with the transfer terms provided in Section 13.6 below), and stays in effect until You or Recently terminate Your account. This Agreement is subject to Terms of Service for the Recently Site that are incorporated into this Agreement by reference and may be accessed through links in this Agreement and on or In the event any terms provided in this Agreement conflict with the Terms of Service, the terms provided in this Agreement will govern.

By accepting this Agreement and by using the Software and Services, You agree to be bound by the terms and conditions of this Agreement, and to all terms and conditions that are incorporated into this Agreement by reference. We may change the terms and conditions of this Agreement, and if you continue using the Software and Services after such changes you will also be bound by those amended terms and conditions.

You authorize Recently to process any and all of Your Recently account transactions initiated through the use of the password or passphrase that You establish through the Recently Site and You are solely responsible for maintaining the confidentiality of such password and/or passphrase.

Recently is not bound by this Agreement unless You meet the eligibility criteria for entering into this Agreement as set forth in Section 1 of this Agreement.

I Eligibility Criteria

Recently’s Software and Services are available only to, and may only be used by individuals who can form legally binding contracts under applicable law. If you are registering as a business entity, You represent that You have the authority to bind such entity to this Agreement. Recently may use techniques to confirm the accuracy of the information You provide to us. If for any reason, Recently, in its discretion, believes such information to be incorrect, it reserves the right, without provision of any notice to You, to revoke any and all licenses under this Agreement, terminate Your account, and refuse to provide the Software and Services under this Agreement to You. You further represent that You have not had a prior account terminated by Recently or been associated with a Recently account that was previously terminated.

II Recently Software and Trademark Ownership and Licenses

  1. Software Ownership You acknowledge and agree that, as between You and Recently, all Software and any other content provided by Recently, and all worldwide intellectual property rights therein, are the exclusive property of Recently. All rights in and to the Software and Services not expressly granted to You in this Agreement are reserved by Recently.

  2. Access and License Subject to the terms and conditions of this Agreement, Recently grants to You a non-exclusive, non-transferable, revocable, limited license to (a) remotely access and use the Software on servers operated by or for Recently (“Recently Servers”) through the Recently Site solely for the purpose of building, maintaining, and operating an interactive store hosted by the Recently Servers on which You offer products or services (“Your Store”), and (b) download an App to a compatible mobile device solely to process transactions for Your Store. You may modify code that we make available to You for the purpose of customizing features in Your Store.

  3. Restrictions You acknowledge that the Software and its structure, organization, and source code constitute valuable intellectual property of Recently. Accordingly, except as expressly allowed under Section 2.2, You will not, either directly or through a third party, (a) modify, adapt, alter, translate, or create derivative works from the Software; (b) distribute, sublicense, lease, rent, loan, or otherwise transfer the Software to any third party; (c) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code for the Software, or (d) transfer Your interest in and to Your Store to any third party. Some Apps are only available for certain mobile devices. Recently may update and change which devices are available from time to time. An App may not be compatible with Your mobile device. No mobile device is compatible if it has been modified from the manufacturer’s software or hardware guidelines, including any disabling of controls, “jail breaking” the device or adding malware. Use of such a modified mobile device with an App or the Services is expressly prohibited and is grounds for termination of this Agreement, Your use of the Software, Services, and Your Store. With all Apps, You are responsible for the following:Determining compatibility with Your mobile device;Understanding whether the terms of Your agreement with Your mobile device manufacturer and mobile service carrier apply to Your use of the App; andControlling access to and use of Your mobile device to prevent the bypassing, disabling, or overriding of any restrictions, security measures, or other limitations of an App or Your device and to prevent malware or other malicious code from being introduced to Your mobile device.

  4. Recently Trademark Ownership, License and Restrictions Subject to the terms and conditions of this Agreement, and upon Your election to use and pay applicable fees (if any) for the Software and Services, or parts of them, Recently grants to You a non-exclusive, non-transferable, revocable license (without the right to grant sublicenses) to display those trademarks that Recently provides to You under this Agreement (“Recently Marks”), solely for display on those locations on Your Store’s web pages or on promotional materials for Your Store or in connection with an App as designated by Recently in its sole discretion, and that Recently may periodically change from time to time. Recently grants no rights in the Recently Marks other than those expressly granted in this Section 2.4. You acknowledge Recently’s exclusive ownership of the Recently Marks and that all use of Recently Marks inures to Recently benefit. You agree not to take any action inconsistent with such ownership and You agree not to adopt, use, or attempt to register any trademarks or trade names that are confusingly similar to the Recently Marks or in such a way as to create combination marks with the Recently Marks. At Recently’s request (in its discretion), You agree to immediately discontinue all use and display of the Recently Marks. You acknowledge and agree that, except with respect to the trademark license granted in this Agreement, no licenses are granted by Recently to any other trademarks, service marks, or trade names owned by Recently, or its affiliates. You agree that the nature and quality of all goods and services that You provide in connection with the Recently Marks and all related advertising, promotional and other uses of the Recently Marks by You shall be of a high standard so as to protect and enhance the Recently Marks and the goodwill pertaining to such marks. You further agree that all materials bearing the Recently Marks shall conform to Recently’s guidelines, which Recently may change from time to time, and that You shall obtain Recently’s approval prior to using the Recently Marks in any manner that is inconsistent with Recently’s guidelines.

  5. Additional Features Recently may make certain features, software, services, and programs available to You for use with or in connection with the Software and Services (“Additional Services”). Additional Services may be provided by third parties and may be subject to additional or independent terms and conditions. Recently is not responsible for any Additional Services provided by third parties. You agree that You will not use such Additional Services unless You have agreed to the applicable terms and conditions, including Your payment of additional fees as required.

III Services

  1. Services Upon activation of Your account and subject to the payment of applicable fees and your compliance with this Agreement, Recently will provide You during the term of this Agreement with the hosting, support and other miscellaneous Services as provided on the pricing page of the Recently Site and for the Software licensed to You under this Agreement. Your Store will be hosted on Recently Servers on which several merchants may share the resources and network capacity.

  2. Changes in Services Recently reserves the right to change, amend, and otherwise alter the Services without prior notice to You. You agree to receive administrative communications from Recently with regard to the Software and Services, Your account, policy changes, system updates, and other notices. If You do not agree to such changes, then You may terminate use of the Services. Recently will not refund any fees or payments in the event of such termination.

  3. Service Downgrades Downgrading your Service may cause the loss of content, features, or capacity of Your account. Recently does not accept any liability for such loss.

IV Your Store & Content Control

  1.  Control of Your Store You will be solely responsible for the development, promotion, back-up, operation, and maintenance of Your Store, including accepting, processing, and filling customer orders generated through Your Store, and handling any customer inquiries, complaints, or disputes arising from orders or sales generated through Your Store. You agree that Recently has no obligation to back-up any data related to Your Store’s operations, that you will not have access to such data if your account is terminated and You should independently take appropriate steps to maintain such data in accordance with Your needs and requirements.

  2. Ownership and Control of Your Store’s Content You retain all right, title, and interest in and to all intellectual property rights in Your content, exclusive of any content provided by Recently. You will be solely responsible for creating, managing, editing, reviewing, deleting, and otherwise controlling the content on Your Store, including all descriptions of the products and services You offer to customers of Your Store, trademarks You use, and user-generated content on and related to Your Store. As a conduit, Recently will give You discretion over Your content on the condition it is compatible and interoperable with the Software and Services provided by Recently under this Agreement and Your content and use of the Services, Software, and Recently Site comply with all applicable laws and the terms of this Agreement. Regardless of other language in this Section, if Recently has reason to believe that You have breached any of the terms of this Agreement, Recently may suspend or terminate Your Store and/or any access to information or data related to Your account and the Software and Services, and disable and delete any content on Your Store.

  3. Passive Conduit You acknowledge that, by only providing You with the ability to publish and distribute Your own or third party products, services, and content, Recently and its Software and Services are acting only as passive conduits for the distribution and publishing of such products, services, and content on Your Store. Recently has no obligation to You or any third party, and undertakes no responsibility, to review Your Store, the products or services listed on Your Store or any other content published and distributed on or through Your Store. Regardless of anything else in this Agreement, if Recently believes in its discretion that Your Store or any products, services, content, or other materials in the Store or on Recently Servers, or Your use of any Software, App, or Service, may create liability for Recently or harm other users of Recently’s websites or services, then You agree that Recently may take any actions that Recently believes are prudent or necessary to minimize or eliminate Recently’s potential liability or to protect other users of Recently’s websites or services, including terminating Your account or denying You Service.

  4. Content License During the period that Recently provides Services to You pursuant to this Agreement, You hereby grant to Recently and its subcontractors, and vendors a non-exclusive, irrevocable, sublicenseable, royalty-free, transferable, worldwide license to reproduce, use, distribute, create derivative works of, alter, modify, resize, crop, watermark, reformat, resave, compress, decompress, rewrite, cache, strip metadata, transmit, publicly perform, publicly display, and digitally perform Your content, data, and trademarks solely to host Your Store, run the Software and Apps, provide the Services and to otherwise promote and manage the Recently Site. By making Your Store public, You agree that others can view Your content. You understand and agree that copies of Your Store, or parts of Your Store, may continue to be stored on Recently Servers after You terminate Your account. Recently agrees not to use Your content, data, and trademarks after Your account is terminated except as required to comply with legal requests or requirements, investigate claims, defend itself, and maintain records. You acknowledge and agree that Recently, its subcontractors, and vendors may use Your content for beta testing purposes even if such beta tests do not have a positive impact on performance.

  5. Order Fulfillment Recently may make certain order fulfillment services, such as payment verification and processing, available to You. Some of these services may be available through third party vendors, such as Stripe, and Your relationship with such vendor will be pursuant to a separate agreement between You and the applicable vendor. You understand and agree that Recently is not responsible for the availability or provision of such services or for such third party vendor’s non-performance or breaches of its agreement. Recently does not guarantee the availability, security, or delivery of such services or that You will be eligible for any vendor’s services. It is Your responsibility to address all issues with regard to a vendor, including payments, refunds, chargebacks, collections, and service outages, with such third party vendor. It is also Your responsibility, and You agree to comply with all applicable agreements you have with such vendors, as well as all laws and industry guidelines regarding payment and orders that apply to merchants, including laws with regard to taxes, privacy, and PCI guidelines.

  6. Claims Against Your Store We handle third party claims against Your Store in accordance with our Copyright and Trademark Policy, which is incorporated into this Agreement by reference, and which you agree to.

V Covenants and Prohibitions

  1. Covenants You covenant that all products, services, and content offered, published, or distributed on or through Your Store and Your related activities, including use of the Software and Services will not violate the Recently’s Terms of Service as it may be amended from time to time, and will not:-be false, inaccurate, or misleading;-be fraudulent or involve the sale of counterfeit, stolen, or infringing items;-infringe or misappropriate any third party’s copyright, patent, trademark, trade secret, or other proprietary rights or rights of publicity or privacy;-violate any law, statute, ordinance, regulation, or industry guideline (including those governing privacy, publicity, export control, consumer protection, intellectual property, gambling, data security standards, unfair competition, antidiscrimination, criminal activities, or false advertising);-be defamatory, libelous, offensive, unlawfully threatening, or harassing, or advocating, promoting, or providing assistance involving violence, significant risk of death or injury, or other unlawful activities;-be obscene or contain child pornography;-contain any viruses, Trojan horses, worms, time bombs, cancelbots, easter eggs, or other computer programming routines that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data, or personal information, or disable any system, software, or hardware that is intended to encrypt, obscure, or protect data or personal information;-involve the transmission of any unsolicited commercial or bulk email (known as “spamming”) and You shall not use Your account or Your Store as a return address for unsolicited commercial mail originating elsewhere or participate in any activities related to so-called pyramid, ponzi schemes or the like;-involve the collection, sale, storage, or transmission of, or attempt to collect personally identifiable information of any person or entity, except with the express written consent of that person or entity and of which consent You shall maintain a written record for a period of three (3) years after any termination of this Agreement;-be harmful or potentially harmful to Recently Servers or systems as determined in Recently’s discretion, including without limitation overloading Recently’s technical infrastructure;-involve subleasing Your account or offering “free space” on or other access to Your account or Your Store to third parties;-involve selling Your account other than as part of a sale of your business and with our prior written consent;-create liability for Recently, its vendors or its subcontractors or expose them to undue risk or otherwise engage in activities that Recently, in its sole discretion, determines to be harmful to Recently, its vendors, affiliates, operations, reputation, or goodwill;-link directly or indirectly to or include descriptions of goods or services that violate any applicable law, statute, ordinance, or regulation, or that violate this Agreement; and-not to bypass, disable or override any restrictions, security measures, or other limitations on Your account, Your Store, the Services or Software.

  2. Prohibited and Restricted Activities Prohibited Products & Services. You agree not to publish, offer for sale, sell, or otherwise distribute any of the following items on, through or connected with Your Store or through any App:•Blood, bodily fluids, antibodies, body parts, and items derived from such things;•Burglary tools and surveillance equipment;•Counterfeit items;•Content or material that is infringing or otherwise violates rights of publicity, privacy or proprietary rights, including: music; movies; e-books; games; videos; photographs and software that you do not own or have permission to use;•Illegal drugs and drug paraphernalia and substances designed to mimic illegal drugs;•Tobacco products;•E-cigarettes and smokeless tobacco products;•Fireworks, destructive devices, explosives, and hazardous materials;•Identity documents, government documents, personal financial records, or personal information (in any form, including mailing lists);•Lottery tickets, raffle, opportunity drawing and sweepstakes entries, slot machines, or similar gambling devices and products;•Obscene material;•Child pornography;•Offensive material;•Hate speech;•Unwashed clothing and bedding and previously used cosmetics; see restricted items for washed used clothing and bedding and unused cosmetics;•Police badges or uniforms;•Prescription drugs, steroids, items containing pseudoephedrine, and medical devices;•Chemicals, serums, toxins, and similar items;•Pets, animals, and wildlife products;•Recalled items;•Products and services that violate any law, statute, ordinance, regulation, or third party prohibition;•Stocks or other securities;•Code or similar automatic items, programs, or processes, such as automated software, data mining software, scrapers, and ‘bots;•Online and social media activity, such as selling likes, views, followers, and subscriptions;•Weapons and other related items, including, without limitation, firearms, firearm parts and magazines, ammunition, BB and pellet guns, tear gas, stun guns, switchblade knives, and martial arts weapons;•Stolen property, including digital and virtual goods; orAny product or service that is illegal, violates the rights of others or is marketed or sold in such a way as to create liability for Recently. 

Permission Needed

In addition, Recently reserves the right to prohibit the use of the Services for any purpose that it deems objectionable or that poses elevated risks.

VI Fees; Taxes; & Audit Rights

  1. You shall pay the fees set forth on the Pricing page for the plan you choose. Recently may change the fees for its Services from time to time. If You do not accept a change in the fees, then You may terminate Your account. You agree not to disguise, hide, or otherwise misrepresent the number of products that You offer on or through Your Store, or through use of any features of the Services, Software, App or otherwise. 

  2. Payment Terms  You agree to pay, via PayPal or another electronic payment vendor, for the Services, Software, and App in advance on a monthly basis. You understand that all fees are non-refundable. There will be no refunds or credits for partial months of service, or refunds for months unused with an open account. In order to treat everyone equally, no exceptions will be made. Upon non-payment Recently in its discretion may re-attempt to collect the amount due up to 3 times before suspending or terminating Your account or immediately suspend or terminate Your account.

VII Disclaimer of Warranties 

Recently, its vendors, and service providers, provide the Software, Services, and Additional Services, on an “as is” and “as available” basis and expressly disclaim any and all express, implied, or statutory warranties, including the warranties of merchantability, fitness for a particular purpose, quiet enjoyment, title, non-infringement, and warranties arising from a course of dealing, usage, or trade practice. Recently, its vendors, and service providers, do not warrant that the software, apps, services, and additional services will be error-free or uninterrupted and make no representations regarding uptime, use, data security, accuracy, and reliability of the Software, Services, and Additional Services. You acknowledge and agree that this Section 7 is reasonable and an essential element of this Agreement and that in its absence, the economic terms of this Agreement would be substantially different.

VIII Limitation of Liability

In no event shall Recently, its vendors, or service providers, or their officers, members, directors, employees, contractors, or agents be liable for lost profits or any special, indirect, punitive, incidental, or consequential damages arising out of or in connection with the Software, Services, any Additional Services, or this Agreement (however arising, including negligence). Recently’s, its vendors’, and service providers’, cumulative liability, and the liability of their officers, members, directors, employees, contractors, and agents to you or any third parties in any circumstance is limited to the amount of fees you paid to Recently in the one (1) year immediately preceding the month in which the action giving rise to the liability first arose. Some states do not allow the exclusion or limitation of certain damages, so the above limitation or exclusion may not apply to You.

IX Indemnity

You agree to indemnify and hold Recently, its vendors, and service providers, and their officers, members, directors, agents, and employees, harmless from any and all losses, costs, liabilities or expenses (including reasonable attorneys’ and expert witnesses’ fees) incurred or arising from: (a) any content and other materials provided, stored, sold, or otherwise distributed by You or generated by users of Your Store, (b) any claims arising from the sale or license of goods or services in Your Store, and (c) any breach by You or those You control of this Agreement or the documents it incorporates by reference. Recently’s, its vendors’, and service providers’ indemnity rights shall not be limited or offset by any contributory negligence by Recently. Recently reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by You, and in such case, You agree to cooperate with Recently’s defense of such claim.

X Customer Data, Your Data & Privacy Policy

As between Recently and You, (a) You shall own all data disclosed to You by, or collected by You about, an individual or entity that accesses Your Store to browse or shop, and (b) Recently shall own all data disclosed to it, or collected by it. Recently treats all personal information collected through the Recently Site as provided in our Privacy Policy, which is incorporated into this Agreement by reference and as it may be amended from time to time.

You must establish and agree to post, maintain and adhere to a privacy policy for Your Store that complies with applicable laws and regulations, including informing Your customers what personal information You collect, how You use such information, the effective date of Your privacy policy and how Your customers can learn of changes to Your Store’s privacy policy.

You agree to prominently include within Your Store’s posted privacy policy a statement notifying Your customers that Your Store is hosted by Recently and that Recently, including its service providers, and affiliates, have access to information related to Your Store’s customers for Recently to analyze performance, make improvements to Recently’s Services and products and to provide related services, such as payment processing. You consent to the collection, processing, and transfer of all data by Recently, and third parties contracted by Recently, to assist in the performance of the Services. You may not use Your customer information to send unsolicited commercial messages (spam) or otherwise in violation of any law, statute, ordinance, regulation, or industry guideline.

XI Breach

Without limiting other remedies, Recently may limit Your activity, issue a warning, temporarily suspend, indefinitely suspend, lock, or terminate Your account or Your Store, in whole or in part, and refuse to provide some or all of the Software or Services to You if: (a) You fail to pay any fees in accordance with this Agreement; (b) You breach this Agreement or the documents it incorporates by reference in any other manner; (c) Recently is unable to verify or authenticate any information You provide to Recently; or (d) Recently believes that Your actions may harm, cause financial loss or legal liability for You, Your Store customers, Recently, or Recently’s users or affiliates.

XII Suspension and Termination

  1. Suspension At Recently’s discretion, Recently may suspend Your account or any part of Your account by deactivating any access by You or by Your customers to any information contained on the Recently Servers related to Your account, and by suspending Your use of an App. Suspension may also include disabling Your Store and/or any access to information or data related to Your account. Fees under this Agreement will continue to accrue on suspended accounts as if they were not suspended. You will remain responsible for the payment of any such fees during any such period of suspension.

  2. Termination You and Recently may terminate this Agreement and Your account at any time.

  3. Rights Upon Termination In the event of expiration or termination for any reason, the licenses granted under Section 2 of this Agreement will automatically and immediately cease and You shall stop using the Recently Site, Services, and Software, destroy all copies of the Software in Your possession, if any, and remove all Apps from Your mobile devices. You will not have access to Your account after termination. Upon termination, there will be no refund provided to You except as otherwise agreed to in writing by Recently and all outstanding fees owed by You shall become immediately due and payable. Termination shall not affect the rights of Recently to recover from You losses, damages, indemnity, defense costs, expert costs, collection costs, and/or attorneys’ fees or expert witnesses’ cost or other costs of any kind under this Agreement.

XIII General

  1. Governing Law and Jurisdiction This Agreement will be governed in all respects by the laws of the State of New York without giving effect to any conflicts of law principles that would require the application of the laws of a different jurisdiction. You agree that any cause of action that may arise under this Agreement or in connection with Your use of the Software or Services will be commenced and heard only in the appropriate court having jurisdiction over Brooklyn, New York. You hereby consent to the exclusive jurisdiction of and venue in such courts.

  2. Legal Compliance You shall comply with all applicable domestic and international laws, statutes, ordinances, and regulations regarding Your use of the Software and Services and Your listing and sale of products and services on Your Store.

  3. No Agency You and Recently are independent contractors, and this Agreement is not intended to create, and does not create any agency, partnership, joint venture, employee-employer, or franchiser-franchisee relationship.

  4. Force Majeure Except for the payment of any fees due and payable under this Agreement, neither party’s delay in the performance of any duties or obligations under this Agreement will be considered a breach of this Agreement if such delay is caused by a labor dispute, shortage of materials, fire, earthquake, flood, terrorist act, governmental act or order, act of God, failures in electric power or telecommunications services, or any other event beyond the control of the party.

  5. Notices Except as explicitly stated otherwise, any notices will be provided via email to Recently, Inc. at, and or and to the email address or addresses You provide to Recently (in Your case). Notice will be deemed given twenty-four (24) business hours after email is sent. Alternatively, Recently or You may send notice by certified mail, postage prepaid and return receipt requested. If certified mail is used, notice will be deemed given three (3) days after the date of mailing.

  6. Assignment You shall not assign, transfer, or delegate this Agreement or any rights or obligations under this Agreement without our prior written consent. Any assignment, transfer, or delegation in contravention of the foregoing provision will be null and void. You agree that this Agreement may be assigned by Recently, in Recently’s discretion without Your consent. This agreement is binding on your permitted assignees and transferees.

  7. No Third Party Beneficiary You acknowledge and agree that nothing in this Agreement, express or implied, is intended to or will be construed to confer upon or give to any person, other than the parties, any interests, rights, remedies, or other benefits with respect to or in connection with any agreement or provision contained in or contemplated by this Agreement.

  8. Severability; Waiver If any provision of this Agreement is held to be invalid or unenforceable, such provision will be struck and the remaining provisions will be enforced. Recently’s failure to act with respect to a breach by You or others does not waive Recently’s right to act with respect to subsequent or similar breaches.

  9. Construction Headings are for reference purposes only and in no way define, limit, construe, or describe the scope or extent of any section. When used in this Agreement, the term “including” means “including but not limited to,” and “discretion” means the sole discretion of the applicable party unless expressly stated to the contrary.

  10. Survival Sections 2.1 (Software Ownership), 2.4 (Recently Trademark Ownership, License and Restrictions), 4.4 (Content License), 6 (Fees), 7 (Disclaimer of Warranties), 8 (Limitation of Liability), 9 (Indemnity), 10 (Customer Data, Your Data, & Privacy Policy), 12.3 (Rights Upon Termination), and 13 (General), as well as all definitions needed to give meaning to such sections and any terms that by their nature survive, will survive any termination or expiration of this Agreement.

  11. Entire Agreement This Agreement, together with the agreements and policies that are incorporated into this Agreement by reference, sets forth the entire understanding and agreement between You and Recently with respect to the subject matter of this Agreement.

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